What you can ask
Claude answers with Searkin’s data, not generic SEO advice.
- Which clients lost clicks this week, and why?
- Give me a status update on devwp.fr: score, priorities, what’s waiting for my approval.
- Which queries for /wordpress-maintenance are between position 8 and 12?
- Suggest better titles for pages with lots of impressions and few clicks.
- Which pages are blocked from Google’s AI answers?
- List the pages worth pushing and suggest a topic cluster for the best one.
- Write the top-priority Radar article in the site’s voice.
- Prepare this month’s summary for the client.
What is MCP?
The Model Context Protocol (MCP) is an open standard published by Anthropic that connects Claude to tools and data. An MCP connector exposes specific actions; Claude decides which ones to call to answer your question.
Searkin’s connector is a remote connector: there’s nothing to install. You add its address in Claude, sign in to Searkin, and Claude works with your permissions in the organisation you choose. Each person connects their own Claude account.
What Claude can do with Searkin
Read
Sites, audit score and findings, action plan, Search Console (trend, pages, queries), rankings, Core Web Vitals, backlinks, redirects, page content.
Propose
Titles, descriptions, canonical, noindex, 301 redirects: filed in the AI proposals queue, waiting for human approval.
Write
Radar articles, following the site’s editorial guidelines and an analysis of Google’s top 10.
Structure
Pages worth pushing, a topic cluster proposal (never activated without you), an article’s ranking strategy.
Work on GEO
A page’s AI search visibility diagnosis, on-demand AI review and recommendation tracking.
Organise
Dismiss a finding with a reason, update action-plan tasks, save a summary.
Set up the connector in two minutes
You need a Searkin account (your first site is free) and a Claude plan that supports custom connectors.
Copy the connector URL
In Searkin, Organisation › Integrations, Claude card. The address is
https://app.searkin.com/api/mcp.Add it in Claude
In claude.ai or Claude Desktop: Settings › Connectors, “Add custom connector”, then paste the URL.
Grant access
Sign in to Searkin and choose the organisation. Access can be revoked at any time from Integrations.
Or in Claude Code
Run
claude mcp add --transport http searkin https://app.searkin.com/api/mcp, then/mcpto authenticate.
Claude proposes, you decide
- No direct writes: Claude’s changes land in AI proposals and are only applied once you approve, even on a site in automatic mode.
- Your permissions, no more: a Member stays read-only, a client can’t launch anything.
- Confirmed spending: a paid action shows its credit cost before it runs.
- Pages are data: text found on a website is never treated as an instruction.
- Revocable access at any time, connection by connection.
Your Claude subscription lowers the bill
When the AI work runs on your Claude subscription, Searkin only charges for the data it buys for you: articles, Radar runs, clusters and GEO reviews cost far fewer credits.
The connector itself is included in Searkin: reading data costs nothing. See pricing and credits.
Frequently asked questions
Do I need a paid Claude plan?
You need a Claude plan that lets you add a custom connector. Check your Claude account settings.
Can Claude change a site without me?
No. Everything it proposes goes through Searkin’s approval queue. Nothing is written to the client’s CMS until a person approves it.
Does the connector work with Claude Code?
Yes: claude mcp add --transport http searkin https://app.searkin.com/api/mcp, then /mcp to sign in.
Can my colleagues see my conversations?
No. Each person connects their own Claude account. Searkin only sees the actions requested through the connector, with the signed-in person’s permissions.
What does the connector cost?
Nothing on top of Searkin. Reading data is free; paid actions (articles, Radar, rankings…) are paid in credits, at a lower cost when the AI runs on your Claude subscription.