Terms of use and sale

These general terms (the “Terms”) set out the conditions of access to and use of the Searkin service (the “Service”). They also serve as general terms of sale for paid plans.

You accept them by ticking the box at sign-up; the date and version accepted are stored with your account. A user invited to an organisation accepts them by joining it.

The Service is for professionals only (agencies, freelancers, businesses) acting in the course of their business. It is not intended for consumers. Whoever accepts the Terms on behalf of an organisation confirms they are authorised to bind it.

This English version is provided for convenience; in case of discrepancy, the French version prevails.

The Service is published by Zakaru EURL, a French company with a share capital of 1 000 €, registered office 430 rue de l’Étang, 84100 Orange, France, registered with 935 286 203 RCS Avignon, VAT FR52935286203 (“Zakaru”). Contact: hello@zakaru.studio. Full details in the legal notice.

• Organisation: a customer’s workspace (an agency, for example), holding its sites, members, connections and plan.
• Customer or you: the professional who holds the Organisation.
• User: anyone with an account in an Organisation, as owner, administrator, member or end client.
• Site: a domain tracked in the Service.
• Customer Data: information you import into the Service or that it collects for you (content of your sites, Search Console data, your clients’ contacts, connection credentials, articles, reports…).
• Credits: prepaid units paying for usage-based processing (AI, keyword data, backlinks…).
• Connectors: the access you grant the Service to read or change your tools and sites (Google Search Console, Gmail, WordPress, Payload CMS, SSH, DataForSEO, PageSpeed Insights, API keys, Claude connector).

You sign up with your email address (single-use link or code) or a Google account. A bot check (Cloudflare Turnstile) protects sign-in and sign-up. Access may also be granted by invitation.

Signing up creates your account and an Organisation you own. You provide accurate information and keep it up to date.

The owner and administrators invite Users and choose their role; the “end client” role only gives access to the sites of the client it is linked to. You are responsible for your Users’ actions and promptly remove access that is no longer needed.

You are responsible for keeping your sign-in methods confidential (mailbox, Google account, password, API keys). Any action taken from your account is deemed to be yours. Report any unauthorised use to hello@zakaru.studio without delay.

Depending on the plan and the Connectors enabled, the Service lets you in particular:

• crawl your sites (SearkinBot, which follows robots.txt) and audit their technical health, content, internal linking and performance;
• import your Google Search Console data (queries, pages, clicks, impressions, indexing) and submit sitemaps at your request;
• track rankings, keyword volumes and backlinks (DataForSEO data);
• produce recommendations, proposed changes, articles, images and summaries with artificial intelligence;
• apply to your sites, through your Connectors, the changes you approved or entrusted to automatic mode;
• email reports to the recipients you choose;
• access your data from Claude (MCP connector) or your automations (API, n8n).

The Service evolves: Zakaru may add, change or remove features. Removing a significant paid feature is announced at least 30 days in advance.

Free plan. One tracked site and one User, within the limits shown in the app (pages per audit, audit frequency, AI budget). It includes one-off welcome credits.

Subscription. €10 excl. VAT per tracked site per month, unless another price is shown at checkout. It includes credits per site and period and unlimited Users. Adding a site increases the subscription pro rata for the current period, after your confirmation; removing a site reduces it from the next renewal, with no refund for the period started.

Payment. Payments are processed by Stripe; Zakaru never sees or stores your card details. The subscription is payable in advance and renews monthly. Invoices are available from the Organisation’s Billing page. Prices exclude VAT: French VAT is added at the applicable rate; a customer established in another EU member state with a valid VAT number is invoiced without VAT under the reverse-charge mechanism.

Late payment. If a payment fails, Stripe retries it and the app asks you to update your payment method. If it remains unpaid, the Organisation moves back to the free plan: the oldest site stays active, the others are paused without data loss, and invited Users lose access. Unpaid sums bear interest at the statutory rate between professionals, plus the €40 fixed recovery fee (article L.441-10 of the French Commercial Code).

Price changes. A price change is announced by email at least 30 days before it applies, from the next renewal; you may cancel before then.

Paid processing (articles and images, topic Radar, AI agent, keywords and rankings, backlinks, topic clusters…) is paid for in Credits. The cost is shown before each run. The upper estimate is reserved at launch; at the end, only what was completed is charged. Processing that fails or that you stop is not charged for the part not carried out.

• Welcome credits are given once and do not expire unless stated otherwise.
• Credits included in the subscription expire at the end of the period they are granted for.
• Top-up credits are valid for 12 months, unless another period is shown at purchase, and remain usable after moving back to the free plan.
• Credits closest to expiry are used first.
• Credits have no cash value: they are not refundable, convertible or transferable, including on termination, except for a charging error attributable to Zakaru.

When you run AI processing on your own Claude subscription (through the connector), only external data is still charged in Credits.

The free plan has no minimum term. The subscription runs for one month and renews automatically.

By you. You can cancel the subscription at any time from the Billing page; cancellation takes effect at the end of the paid period, with no pro rata refund, and the Organisation moves back to the free plan (section 6). To close your account or Organisation, write to hello@zakaru.studio.

Suspension. If the Terms are breached, Zakaru may suspend a User’s or an Organisation’s access after formal notice left unremedied for 8 days, or immediately in an emergency (security threat, unlawful use, risk to third parties). Suspension deletes no data.

By Zakaru. For a serious or repeated breach, or with 3 months’ notice if the Service is discontinued; the unused part of prepaid sums is then refunded.

You agree to:

• only add sites you own or are mandated to manage, and only connect accounts and servers you are authorised to use;
• hold the rights needed to entrust your credentials and have the sites concerned modified;
• inform your clients and the people whose data you import (contacts, report recipients, invited Users) that the Service processes it;
• use the Service lawfully, without publishing unlawful, misleading or infringing content;
• not try to access another Organisation’s data, bypass limits or quotas, overload the Service or extract its code;
• not resell access to the Service itself without Zakaru’s written consent.

You are free to use the Service’s output (audits, reports, articles) in the work you do for your clients.

The Service’s recommendations and content rely partly on artificial intelligence. They may be inaccurate or unsuitable: they are aids, to be checked before publication. You remain solely responsible for what is published on your sites.

By default, a change is only applied after a User approves it. If you turn on a site’s automatic mode, you authorise the Service to apply the chosen types of changes without approval, within the limits shown. Applied changes are logged in the site’s journal.

Before granting write access (WordPress, Payload CMS, SSH), make sure you have backups of your sites: the Service does not back them up.

SEO depends on external factors, search engines first: no ranking or traffic result is guaranteed.

The Service relies on third-party services (Google, DataForSEO, Anthropic, OpenAI, Stripe, Cloudflare, Postmark, Cloudinary). Using them through your Connectors remains subject to their own terms. Zakaru is not liable for their unavailability, their changes or an access revocation decided by them or by you.

Use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements (see the privacy policy).

The Service, its code, brand and interfaces belong to Zakaru. The Terms grant you a non-exclusive, non-transferable right of use, for the duration of your use and the needs of your business.

You remain the owner of Customer Data. You authorise Zakaru to host and process it only as needed to provide the Service, including through its processors. It is not used to train artificial intelligence models.

Content generated for you (articles, proposals, reports) is yours as soon as it is produced.

For the data of its customers and Users (accounts, billing, security), Zakaru is the controller: see the privacy policy.

For personal data contained in Customer Data (your clients’ contacts, invited Users, report recipients, data in your sites or Search Console), you are the controller and Zakaru acts as your processor (article 28 GDPR). As such, Zakaru undertakes to:

• process this data only on your instructions, namely the Terms and your settings in the Service;
• keep it confidential and bind the people authorised to process it to confidentiality;
• apply the security measures described in the privacy policy;
• only use the sub-processors listed in the privacy policy, inform you of any addition or replacement at least 15 days in advance so that you can object, and impose equivalent obligations on them;
• help you respond to requests from data subjects exercising their rights;
• notify you of any breach of this data within 48 hours of becoming aware of it;
• assist you, where relevant, with impact assessments and dealings with the supervisory authority;
• delete this data, or return it at your request, when the contract ends (section 17);
• make available the information needed to demonstrate compliance and allow audits, at your expense and with reasonable notice.

Data subjects: your Users, your clients’ contacts, your report recipients, people mentioned on your sites. Processing: hosting, analysis, content and report generation, sending emails. Duration: your use of the Service.

Zakaru protects the Service and Customer Data with appropriate measures: encrypted Connector credentials, only hashes kept for access tokens and keys, separation by Organisation, encrypted connections (HTTPS).

Each party keeps the other’s non-public information confidential during the use of the Service and for 3 years afterwards.

Zakaru strives to keep the Service available at all times, as a best-efforts obligation. It may be interrupted for maintenance or incidents. No service level is guaranteed unless agreed separately in writing; the free plan is provided as is.

Support is provided by email at hello@zakaru.studio on business days.

Zakaru is only liable for direct and foreseeable damage caused by a proven breach of its obligations. Indirect damage (loss of revenue, customers, rankings, unbacked-up data) is excluded, as are the consequences of misuse of the Service, content published on your sites, automatic mode you enabled or a third-party service failure.

Except for gross negligence or wilful misconduct, Zakaru’s total liability is limited to the amounts paid for the Service in the 12 months before the event giving rise to it, and to €100 for the free plan.

You indemnify Zakaru against any third-party claim relating to Customer Data, the sites you have analysed or modified, or use of the Service contrary to the Terms.

When your account or Organisation is closed, Customer Data is deleted within 30 days, unless you asked for it to be returned before closure and except data the law requires us to keep (invoices). Technical backups are erased at the end of their rotation cycle.

The current version and its date appear on this page. Any significant change is announced by email or in the app at least 30 days before it applies and may require renewed acceptance. If you refuse it, you may cancel before then (section 8).

The Terms are governed by French law. In case of dispute, first write to hello@zakaru.studio to seek an amicable solution. Failing agreement within 30 days, the Commercial Court of Avignon (France) has exclusive jurisdiction, including for summary proceedings or where there are several defendants.