What the audit covers
Close to forty checks in six categories. Each one weighs on the score according to its impact on traffic.
| Category | Weight | What is checked |
|---|---|---|
| Indexing | 30% | Dead pages still indexed, server errors, noindex or robots.txt on useful pages, inconsistent canonicals, pages not indexed, gaps between the sitemap and Google’s index |
| On-page | 20% | Missing, duplicate or truncated titles, meta descriptions, H1, canonical, thin content, images without alt, Open Graph, structured data, hreflang |
| Technical | 15% | Broken internal links, redirect chains and loops, canonicals pointing to errors, mixed content, indexed http URLs, meta viewport |
| Performance | 15% | Core Web Vitals (LCP, INP, CLS) for the most visited pages, server response time, oversized pages |
| Structure | 10% | Orphan pages, pages buried too deep, traffic pages poorly linked to the rest of the site |
| Content | 10% | Pages close to the top 3 worth pushing, cannibalisation between pages, content to expand |
Pages are weighted by traffic: an error on the page bringing 40% of clicks counts more than one on a forgotten page. A page that was never checked never counts as healthy.
Your audit in four steps
Create your account
With Google or by email, no password and no credit card.
Connect Search Console
The site must be one of your Google account’s properties. That proves it’s yours, and it’s where the real numbers come from.
Searkin crawls the site
Up to 500 pages: HTTP status, tags, links, content, then Core Web Vitals measured with PageSpeed.
Read the score and the plan
A score out of 100, issues ranked by priority, and for each one the pages concerned and what to do.
What the action plan looks like
Not a list of 200 warnings: fixes sorted from most profitable to least urgent.
| Priority | Finding | What Searkin suggests |
|---|---|---|
| High | 12 pages returning 404, still indexed and linked from the site | A 301 redirect to the closest page, approved in one click |
| High | “WordPress maintenance” title truncated in Google (640 px) | A new AI-written title that fits and uses the main query |
| Medium | 4.1 s LCP on the home page | The resource slowing down rendering, according to PageSpeed |
| Medium | 3 queries in positions 8 to 12 on /wordpress-expert | The page to expand and link better |
| Low | 18 images without alt text | The list of images, page by page |
Illustrative example. Each finding opens the list of pages concerned; an applied fix is checked again at the next audit.
WordPress SEO audit: with the fix included
On WordPress and Payload, Searkin doesn’t stop at the finding.
- Titles and meta descriptions rewritten by AI, with before, after and why.
- 301 redirects and broken links fixed on every page that contains them.
- Written into Yoast or Rank Math as soon as you approve, no plugin to install.
- Connected with a WordPress application password, revocable at any time.
- On other CMSs: the same fixes, ready to export and apply yourself.
Free, really: what’s included
Your first site is free, with no time limit and no credit card. It includes:
- a full audit every week, plus a manual re-run every 24 hours;
- up to 500 pages per audit;
- every Searkin feature: action plan, GEO, topic clusters, rankings, the Claude connector;
- 30 free credits to try the AI (titles, articles, GEO review).
The free account is for one person. From the second site, each site costs €10 per month (excl. VAT) and brings 100 credits a month; the first stays free. Everything is on the pricing page.
SEO audit: frequently asked questions
Is the SEO audit really free?
Yes. Your first site is free with no time limit and no credit card, weekly audit included. Only AI processing and pay-per-use data consume credits, and you get 30 free when you sign up.
Why do I need to connect Search Console?
Two reasons. It proves the site is yours (or that you have access to it). And it provides the real numbers: indexed pages, clicks, impressions, queries. An audit without it guesses; an audit with it measures.
My site isn’t on WordPress.
The audit works on any site. On WordPress and Payload, Searkin also writes the fixes you approve; elsewhere, you export them.
My site has more than 500 pages.
The audit covers up to 500 pages per site. For a larger site, get in touch.
Can I audit a client’s site?
Yes, if you have access to its Search Console property. That’s exactly what it’s for: Searkin is built for agencies managing several sites.